HARNESSING ARTIFICIAL INTELLIGENCE IN MODERN MARKETING: STRATEGIES, BENEFITS, AND CHALLENGES. Business, Accounting and Management Journal, [S. l.], v. 2, n. 02, p. 70–82, 2024. Disponível em: https://journal.tescopublisher.com/index.php/bamj/article/view/24.. Acesso em: 14 feb. 2026.